In the heart of the Western Cape, there is a small town called Eendekuil. Previously, Rooibos was commonly referred to as 'mountain tea' since it only naturally occurred in the mountainous sand veld and Cederberg regions. With these mountains as its backdrop, this small town is home to a climate perfect for farming rooibos. Day One is a South African Rooibos tea producer that is involved in the process from the very first day of planting, harvesting and brewing, to the day the consumer picks it up off the shelf.
We are the good tea company...
Just like the healing properties of Rooibos, our purpose is about being good. Good for our community, good for our environment, good to ourselves and good to others.
We believe in ethical business practices delivering quality and sustainability throughout the production process. Our direct ‘source to shelf’ model ensures only the purest, most untainted Rooibos is produced and lovingly packaged.
Start each day with a little goodness.
We believe in doing good and being good
We take great care to deliver only the finest quality products
Our products will always have healing properties